Paula Maccagnano-Brown

Paula Maccagnano-Brown serves as the Brand Director for Poplar, where she has garnered eight years of invaluable experience in the healthcare sector, particularly within the addiction treatment industry. Paula’s passion for helping individuals and families affected by addiction drives her work, motivating her to develop branding strategies that not only resonate with those in need but also instill hope and foster a sense of community.

Since joining Poplar, Paula has played a pivotal role in establishing and enhancing the Poplar brand, ensuring it is presented with both accuracy and integrity. She understands that in the field of addiction treatment, effective branding goes beyond visual elements; it’s about building trust, empathy, and awareness among those who seek help. Her dedication to maintaining the brand’s reputation is vital to Poplar’s ongoing success and impact on the lives of countless individuals.

Paula’s creative strategies have successfully elevated the Poplar brand, making it a recognized leader in addiction treatment. She employs innovative marketing techniques and data-driven insights to connect authentically with diverse audiences while promoting the organization’s mission and values. Her ability to craft compelling narratives and engaging content has contributed to meaningful outreach efforts and has driven patient admissions, positioning Poplar for sustainable growth.

Beyond her branding expertise, Paula actively engages with industry stakeholders, forging partnerships that amplify Poplar’s mission. She remains deeply committed to advocating for mental health awareness and reducing the stigma surrounding addiction, reflecting her belief that everyone deserves access to quality treatment and support.